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Fareya Azfar & Araoui LLP is a limited liability partnership registered in the Abu Dhabi Global Market under registration number 000002420.

​The law firm is subject to the Overseas and Cross-border Practice Rules of the Solicitors Regulation Authority (SRA) of England and Wales which can be found at sra.org.uk

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Fareya Azfar & Araoui LLP

Al Maqam Tower,

aDGM Square, Maryah Island

abu Dhabi, UAE

Fareya Azfar & Araoui LLP Copyright ©2026

Straight Answers, Rooted in Clarity

Got questions about Gentle Roots? Here’s how we partner as your business’ green sidekick, from first conversation to long-term impact.

What does the collaboration process look like in practice?

You can expect clear phases: discovery, design, implementation, and refinement—each with defined milestones and touchpoints. Along the way, we keep communication calm, honest, and practical, so every step feels manageable and grounded.

Can you work with our existing tools, systems, and teams?

Yes. We integrate with what you already use, from software to internal processes, and collaborate closely with your in‑house teams or external partners. The aim is to enhance your ecosystem, not replace it for the sake of it.

How do you measure the impact of your work?

We define metrics together at the start—covering environmental impact, operational efficiency, and team adoption. Throughout the project, we track these indicators so you can see where change is happening and where we need to adjust.

Do you offer one-off projects or only long-term partnerships?

Both. Some clients come to us for focused sprints or specific reporting needs, while others prefer an ongoing partnership as their green sidekick over months or years. We’ll suggest an approach that matches your pace, capacity, and goals.

Where do you start if we’ve never done sustainability work before?

We begin by listening—mapping your current operations, constraints, and ambitions without judgment. From there, we establish a clear baseline and design a roadmap that feels realistic, phased, and aligned with how your team actually works.

What kind of businesses does Gentle Roots work with?

We collaborate with teams that take sustainability seriously, whether they’re just getting started or refining mature strategies. From growing studios to established organizations, our work fits best where there’s real appetite for thoughtful, engineering-led change.

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Fareya Azfar

Co-Founder

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